4 Ways to Make Your Event 'Instagrammable'

Social media content has significantly shifted in the last several years, with users increasingly sharing pictures of themselves rather than objects or locations. The best thing you can do at your next branded event is use event design and installations deliberately to combine the demand for "selfie" content with your requirement for brand promotion. Offering social media influencers the most outstanding photo opportunities can increase the likelihood that they will post about your event if you intend to invite them. In addition to serving as captivating photo opportunities, every event design concept we'll cover in this piece will showcase your business distinctively and unforgettably.

Custom Photo Op Selfie Station

A personalized selfie station can be made in several ways, such as with branded steps and repeats or fresh flower walls. Selfie stations are the ideal way to get people excited about any event. A well-run selfie station will entice visitors to stop, take a picture, and share it immediately! You have two options: set up a backdrop for your event images so attendees can snap their pictures or a full-service selfie station photo booth where guests can shoot their pictures. Any choice you select will undoubtedly improve your event.

Custom Steps and Repeats for Events

A step-and-repeat is a sizable banner used at events, and the logo(s) of the host and sponsoring businesses are printed all over it. The idea is for those attending the event to take pictures of themselves posing in front of the banner. While a fundamental step-and-repeat process produces digital content suitable for press use, it does not encourage users to share the images on social media. This can be readily altered by including visually appealing components in the step and repeat.

Step and Repeat Examples:

- Standard repeat logo background with floral accents: Standard repeat logo backdrop

- A standard repeating logo backdrop with flowers or plants to the left or right of it

- A solid background with floral-inspired logos

- A solid-colored background with a floral-themed primary logo or hashtag

- A printed background with floral details

- A straightforward background pattern with floral logos

As you can see, making a personalized flower step and repeat banner for photo ops is easy. The more inventive, in our opinion, the better!

We just had an internal media event where we switched out the step-and-repeat logo print for a seasonal pineapple print and positioned a single, massive version of our logo in the upper right corner. Our choice of tropical florals to hang over the step and repeat was a fantastic match for the pineapple print.

We created a statement as guests entered the event by filling a wall with fresh veggies while collaborating with Change for Kids on their yearly Super Chefs event. A more substantial brand presence can be achieved by adding flowers and distinctive fresh items to your step and repeating them in colors that complement your brand and the event's topic.

Flower Walls Photo Opportunities

Flower walls are one of the most significant trends in event design and produce the most powerful, branded photo moment. Still, steps and repeats are a terrific photo opportunity and less expensive. Usually constructed with a wooden frame, these free-standing, transient picture walls are perfect for Instagram. A flower wall's typical composition consists of a base made of a flat layer of moss, which is subsequently adorned with flowers and other plants. Although moss is the most widely utilized base, several bases can be used depending on the brand's design. The clever integration of the brand's name or emblem into the design is one of the most crucial elements of a flower wall.

At a book launch celebration, Tinder searched for a moment to capture on camera. We designed a unique structure with disco ball accents and a heart-shaped "cut out." We created an ombré design by packing the heart with red, pink, and orange flowers. The striking and distinctive wall provided guests with the ideal setting for pictures. Anyone who uploaded a photo in front of the wall unintentionally exposed the brand to the media and their social media following because Tinder's logo was integrated into the wall.

Booth Installations

Typically, booth installations are set out like furnished living rooms. Usually, seating places, product tables/shelving, and wall décor may or may not include the brand's name or emblem. The booth can make for a fantastic photo opportunity if set up correctly. One of the most important ways to turn a booth installation into something Instagram-worthy is to provide a gorgeous seating area where guests may sit and pose. There are numerous ways to brand this photo opportunity: you can use branded pillows, place your product next to or behind the seating area, have the booth décor match your brand, or have wall décor with your logo or brand name placed directly behind or next to the seating area.

When we worked with Saje Natural Wellness, we used the brand's simple, eco-friendly, and natural style to create a stunning booth installation that effectively conveyed the brand's ethos. We used a lot of greenery and wooden boxes to add some natural elements to the booth. To provide the ideal branded photo opportunity for guests, we positioned a modern seating area in front of a distinctive background that featured the Saje logo.

Floral Accessories Activations

The fashion for floral crowns is still very much in vogue! With our vibrant, flowery accessories, including headbands, tiaras, bracelets, cuffs, rings, and more, B Flowery elevates this trend to a new level. As an event activation, we provide visitors with a table of our floral accessories. This will ensure that your business and event are remembered and widely shared on social media. With so many people wanting to take pictures of themselves and their friends wearing these one-of-a-kind, exquisitely detailed items hand-crafted by our design team, this event activity will indeed become an Instagram sensation. We can create a collection of floral jewelry for your event that deliberately incorporates the colors and style of your business because each piece is handmade.

Remember that many people will tag your brand or mention you in the caption of any images they post of event attendees posing in your event activations, even if they don't perfectly display your logo, brand name, or product. This press is still excellent!

Choose B Floral to Create Instagrammable Moments at your Next Event

B Floral, an event design business focused on branding, is constantly implementing these photo ops ideas and features into the events we produce for our customers. We think an event's impact need not end when it does! A personalized flower wall or branded step-and-repeat will help you create the most viral content possible! To get even more ideas and examples of how to plan an Instagrammable event, join our newsletter below. Alternatively, contact our design team for assistance in bringing your event concepts to life.